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The AI Edge


Automation Doesn't Mean Robots
Automation doesn't mean robots. Most of the time it just means people stop doing the same boring task over and over. Take a simple example — a contractor gets a new lead. Someone copies the info into a spreadsheet, emails the salesperson, then adds it to the calendar. Three steps, all manual, for one lead. Do that 20 times and you've burned a chunk of your week on copy-paste. Automation handles that instead. The lead comes in, it gets logged, the right person gets notified, a
Benjamin Tassin
6 hours ago1 min read


AI Gets Better With Context
This is Ben, owner and operator of AIM. This is not a copy paste from ChatGPT or Claude, but straight from my brain to keyboard to you with no editing so bear with. I get asked how I get AI to produce repeatable and favorable outcomes (most of the time) — like the AI knows exactly what I want. For instance, I can give a friend the same prompt I use but the results will be wildly different. That is because an LLM — Chat or Claude or Gemini or Grok — all need context. The more
Benjamin Tassin
6 hours ago1 min read


How Many Times Does Your Team Retype the Same Information?
How many times does your team or your employees enter the same information over and over? Think about a normal customer request. It comes in through an email or phone call. Then someone puts it in a spreadsheet. Then maybe into a scheduling system. Then it gets entered again for an invoice. Why are we doing all of that? Every time we re-enter the same information, we waste time and create another chance for a mistake. The problem is, after doing it this way for years, we stop
Benjamin Tassin
6 hours ago1 min read
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